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Cobetter’s second hiking event brought customers, partners and colleagues together to explore Heshang, connect with its community and enjoy the outdoors responsibly.
On 7 November 2026, Cobetter welcomed customers, partners, employees and company leaders to Heshang Town, Xiaoshan District, for its second “Membrane in Motion, Hearts in Heshang” hiking event.
Four routes were offered for different levels of challenge:
- 6 km: A relaxed autumn walk for first-time participants.
- 7 km: A cultural and artistic route exploring Heshang’s local creative scene.
- 10 km: A heritage route through the town’s historical and cultural landmarks.
- 19 km: An endurance challenge for experienced hikers.
These 4 levels of challenges offered participants the opportunity to step away from daily routines, share a challenge and strengthen connections beyond the workplace.
Supporting wellbeing through shared experiences
Beginning at Xutongtai Square, the day opened with a local cultural performance and welcoming remarks from Zhu Dan, Cobetter’s Vice President of Administration. Her message highlighted the value of mutual support and encouraged participants to enjoy the outdoors together.
Following a flag-presentation ceremony led by Chairman Zhang Yingmin and customer representatives, participants completed a guided warm-up before setting off at 9 a.m.
Four routes accommodated different interests and levels of experience: a relaxed 6 km walk, a 7 km cultural and creative route, a 10 km heritage trail and a 19 km endurance challenge.
Along the way, participants encouraged one another, shared conversations and explored Heshang at their own pace. The focus was on participation and the satisfaction of completing a shared journey.
Respecting the places we share
Responsible participation was built into the event through a Green Hiking Charter and guidance on caring for the local environment.
Participants were encouraged to keep trails free of litter, protect plants, respect residents, sort waste and choose lower-carbon travel where possible. These practical actions gave the event’s environmental message a clear place in the day’s activities.
Safety was also central to the event’s organisation, with logistical assistance, medical support and the Blue Sky Rescue Team on standby throughout the day.
Connecting with the Heshang community
The routes introduced participants to Heshang’s cultural landmarks, creative spaces and local traditions. Refreshment stations supported hikers along the way, while five check-in activities offered opportunities to receive locally made cultural products.
For visiting customers and partners, greetings and guidance from residents added a personal connection to the places they explored.
For Cobetter, the event provided another opportunity to bring people together in the community where the company is rooted—through shared experiences, local participation and respect for the surrounding environment.
As participants returned to the finish line, photographs and meaningful messages on the signature wall captured a day of effort, encouragement and connection.
Thank you to everyone who joined, and to the organisers, support teams and local community who helped make the event possible. We look forward to continuing the journey together.
